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Graphic Designer Karen Saunders Breaks Down Business Card Basics for Small Business Owners

Schenectady, NY (PRWEB) October 11, 2007

Karen Saunders, award-winning graphic designer and owner of MacGraphics Services, has just posted the latest in a series of free articles on her website. You know the difference between a good business card and a bad one. But how do you make sure yours is a card that people will hang on to? Find the answers in this new article, entitled How To Make Your First Impression Last. The article and more marketing tips can be found at

Business cards are something that a lot of people take for granted. They think about quantity, rather than quality. According to Saunders, a thousand poorly designed cards aren't worth ten carefully designed business cards. The ten will do more work and go farther if you incorporate the right techniques.

"The business card is your mini-marketing tool," says Saunders. "Sometimes people will give you their card and you'll say to yourself, 'Wow, this is a really nice card'. You immediately get a good feeling about them and their business before you even know what they do! This article was designed to help you create that great first impression."

Saunders has picked up more than a few techniques for making a strong business card, and she shares seven of them in this article. Business owners can find a library of past articles on her website, dealing with topics from designing your own logo to using the psychology of colors in your marketing materials.

Upcoming articles will continue to take the mystery out of marketing. Readers will learn:

Tips on creating eye-catching covers for books and brochures.
Top design techniques so their marketing pieces will rival ones created by a professional.
The secrets to page layout, even down to what fonts work best for different markets.
How to create visual branding that will turn potential customers into paying ones.
Tips on creating the right advertising mood that will attract your perfect customers without saying a word.

To view the complete series, go to .

Saunders has won awards for her book cover designs, and is recognized as an expert in the field of graphic design. She founded MacGraphics Services in 1990 and is a leading designer of marketing materials such as ads, logos, one-sheets, audio and video packaging, and book covers and interiors. Saunders' award-winning covers can be viewed at

Learn the Top 5 Mistakes that can cost entrepreneurs' money by signing up for her free e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients go to


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